What is Social Listening?

Social listening is the process of monitoring and analyzing online conversations, discussions, and mentions across social media platforms, websites, forums, blogs, and other online channels. The goal of social listening is to gain insights into what people are saying about a brand, product, industry, or specific topics, and to use this information to make informed decisions and strategies.

Social listening goes beyond simply tracking mentions of a brand's name or products. It involves a more comprehensive analysis of the context, sentiment, and trends associated with these mentions.